Augmented Reality

Reviewing Beats By Dre's 3D Microsite, BeatsInAR com

Exploring immersive brand experiences in the wild. There's a little bit of weird artifacting with my screen share on this one – thx OBS. Otherwise, hope you find this to be an insightful dive into the UI/UX, marketing, and creative strategy for this project.

Overall, I have one thing that stands out above all others in this review: GIVE ME A CTA.

Add a next step... somewhere, anywhere. Whether users are getting here via a retail display, a web page, an email, a social link, whatever... there is NO CALL-TO-ACTION. So Beats by Dre is leaving a lot of user engagement on the table sadly.

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