Bastille – Give Me The Future

Role: Metaverse Concert Design, Fan Experience Strategy

Timeline: Q4/21 - Q1/22
Client: EMI/UMG, WPP, Bastille
Partners: VMLY&R, Epic Games

Project Summary

Objective: Bring Bastille’s new album Give Me The Future into the metaverse as a lighthouse project that demonstrates the strength of WPP’s Unreal Engine and virtual production capabilities.

Overview: My team worked hand-in-hand with VMLY&R and Epic Games to develop a metaverse concert experience for the band, and achieve core milestones including:

  • Design and development of multiple cinematic UE5 environments

  • A fly-through virtual concert experience in VR, published to Quest Store

  • Virtual production shoot leveraging UE5 environments as live backdrop of music video

  • Motion-capture of Bastille fans using Azure Kinect

I was a key contributor on the experience design and technology teams, informing the overall approach for the Metaverse concert, fan experience, and technology use cases.

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Want more expert insight on Metaverse Concerts?

My Shep in the Metaverse YouTube series covers a lot of useful ground in terms of designing great experiences for fans and customers with Metaverse, Augmented Reality, and Web3 technology. You’re also welcome to reach out if you’d like my help on a project.

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